DIVIDANDY | UX/UI Design of a Gamified Mobile Trading App
DiviDandy is a gamified mobile trading app for iOS and Android, built to make trading feel more competitive, engaging, and easier to follow. RAGEBITE helped shape the product direction and led the UX/UI design, turning complex trading systems into a clearer, more accessible experience inspired by gaming and esports.
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Services provided
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ongoing
Project Overview
DiviDandy is a gamified mobile trading app for iOS and Android, built to make trading more engaging, competitive, and easier to understand. When RAGEBITE joined the project, the challenge was not just to design the app, but to understand complex real-world trading systems and translate them into a product that felt accessible to users without advanced trading knowledge. Our role included product discovery, product strategy, gamification thinking, and full UX/UI design, with a focus on balancing game-like energy, clear user flows, and the depth of data needed for informed trading decisions.
98
%
On-time delivery
30-60
DAYS
MVP timeline
60
%
Repeat clients
1
IN
3
Referrals
5.0
/
5
Client rating
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Technologies used
We used Figma as the core design tool for the full mobile app experience, supported by Adobe for visual assets and Slack for collaboration. Because DiviDandy was built for iOS and Android, we focused on mobile UX/UI standards such as clear navigation, touch-friendly interactions, readable data presentation, and scalable interface systems across both platforms. Lovable and Figma Make helped us prototype faster, validate ideas earlier, and refine flows across complex trading and gamification features.
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Core features
Every feature was designed to make complex trading feel clearer, more engaging, and easier to navigate on mobile.
Tournament Trading
A competitive mode where users join structured trading contests, track performance against others, and stay engaged through rankings, time pressure, and match-style progression inspired by gaming and esports systems.
Live Feed
Heartbeets turned platform activity into a live social layer, surfacing player actions, trade highlights, ranking shifts, and key moments to make the product feel active, watchable, and connected.
Player Rankings
Leaderboards helped users understand performance quickly through competitive metrics like ROI, PnL, drawdown, and trade volume, turning raw numbers into a clearer sense of status, momentum, and progress.
Trade Insights
Open trade views gave users access to the details behind active positions, including entries, targets, risk levels, and leverage, making decision-making more transparent, informed, and easier to follow.
Progress Systems
Quests, rewards, and loyalty mechanics introduced progression beyond trading itself, giving users more reasons to return, explore the product, and stay engaged through milestones, incentives, and unlockable value.
Competitive Profiles
Player profiles combined identity, performance, and trading behavior into one view, helping users compare competitors, understand strengths, and follow activity without digging through multiple disconnected screens or tabs.
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Main Challenge
The main challenge was understanding complex real-world trading systems and turning them into a mobile experience that felt clear and approachable for users without advanced trading knowledge. At the same time, the app still needed to present enough data, logic, and structure to support informed decisions and credible competition.
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Our Solution
RAGEBITE approached the product through discovery, strategy, and UX/UI design, simplifying key trading flows while introducing a more engaging layer inspired by gaming and esports. The result was a clearer mobile experience that balanced accessibility, competitive energy, and data visibility without making the product feel overwhelming.
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Design in motion
The design process covered 90+ unique screens, spanning the app’s core systems, trading flows, and key user interactions.
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A word from our partner
Working with RAGEBITE was a pleasure.They always took the time to understand our vision and suggested ideas from their world of gaming.
Yaniv Kadosh
Product Lead @DiviDandy
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Selected Case Studies
Featured Work
Every project brings different challenges. Explore more of the products we've built with partners across multiple industries.
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Selected Case Studies
Featured Work
Every project brings different challenges. Explore more of the products we've built with partners across multiple industries.
Strong client partnerships have been a priority since day one. Our work has also been recognized by leading industry platforms and award programs.
Read all reviews
Working with RAGEBITE was a total blast. They brought an unlimited amount of creativity to the table, significantly improving our user flows and enhancing our core idea. They also successfully introduced "game-like thinking" into a product tightly related to trading.
5.0/5
Cameron Fous
Founder @ Hydrafunding.io and IKNKFX.com
Ragebite does a good job at working independently and finding solutions for problems without needing to consult us for every little thing. They're a competent team with a good sense of our company's industry
5.0/5
Lorenzo Andre
CEO & Founder @KaizenTalent
I’ve had a tremendous experience with you and your studio! I look forward to much more work with RAGEBITE!
5.0/5
Alec Ramos
CEO & Founder @EZX LLC
98
%
On-time delivery
30-60
DAYS
MVP timeline
60
%
Repeat clients
1
IN
3
Referrals
5.0
/
5
Client rating